If you’re old enough to remember life before the Internet, promoting your business to attract a sale was hard slog with endless footwork, oodles of phone calls and reams of paper, yet no certainty you were hitting the mark, rather, it was like a lottery, you win some, you loose some.
In 2019, the ubiquitous Web can be both a virtue and a challenge for business. Knowing how to maximise this powerful tool to get noticed and stay ahead of the competition starts with a creative and effective Website underpinned by evidenced based applications such as Marketing Funnels which thankfully, have unequivocally leapfrogged the old lottery system of hit and miss.
Let’s look at what is a Marketing Funnel. Quite simply, it is a strategy to constantly channel new leads to your business in anticipation of making a sale and starting a relationship with the customer predicated on data collection and analysis.
Key to the successful functionality of this strategy is multiprong and includes:
- A content rich value added Website;
- Lead capture landing pages;
- Social media accounts/networks;
- Search engine optimisation and Web analytics codes;
- Conversational Artificial Intelligence/chat bots;
- Online adverts;
- Guest blogs;
- Affiliate marketers;
- Call to action content;
- Email, newsletter or phone call communications;
- Monitoring of user interest;
- Regular review of lead generation sources, product incentive offers and user database;
- Trained staff
As any enterprise knows, getting a handle on the intricacies of online marketing is crucial, but also complex and time consuming and that’s where the expertise of the Internet Centre can help. We will assist you to establish and manage your own Marketing Funnel to better service your target market and secure new and repeat business.
To learn more about this vital marketing strategy, feel free to get in touch.